Well would you look at that. Our favorite car maker pony’d up for a Super Bowl commericial. Yes, that Super Bowl. Take the 30 seconds to watch it in case you missed it.
As far as Super Bowl commercials go, it wasn’t bad. For the night, I ranked it in the top 15 of all of the commercials. Wouldn’t you know that there are real rankings for these things and the MINI commercial didn’t fare near as well as I ranked it.
Ad Meter actually scores and ranks the commercials. See the list here but I can save you the click. With a score of 5.30, it ranked near the bottom.
As far as MINI commercials go, I don’t think it was a great one. Personally, I think the Countryman ‘Flow’ commercial was much better and would have been a better choice for this spot.
Comments are open, what did you think?
Personally, I think the Chrysler 200 (in Detroit) was the best, and it’s nowhere near the top of that list.
I’m a geek. That is a pretty well known fact. Wil Wheaton, too, is a geek. Another well known fact. Turns out his wife drives a MINI and when he gets to drive it, he gets excited about the chance to do the ‘MINI wave’.
“I’m totally going to do the Mini wave,” I said. The Mini wave is something our friend Troy told us about when Anne got her car. He said that, by owning a Mini, we were granted admission to a secret club with other Mini owners who will park next to us, wave at us, and let us change lanes in front of them in traffic.
I waited until the appropriate moment, and lifted my left hand off the wheel, shaking it quickly to one side and back. It’s a very cool move that I may or may not have practiced a few dozen times to get just right.
I waited for the oncoming Mini driver to return the gesture, acknowledging and thus solidifying our mutual relationship in the secret Mini club, but it passed us without so much as a glance, much less the Mini wave I’d been so excited to receive.
I’ve seen this MINI in person and it’s truly brilliant. And, at the last MINI United, I was able to crawl in, on and around it to get some up close and personal photos that you can see below. For a complete list of features and pricing for the US, be sure to check out MotoringFilefor the exclusive information.
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